Gerald E. (Jerry) Picolla

Gerald Picolla founded Picolla International in 1995 after a long career in the tourism industry, having been with the Pacific Asia Travel Association (PATA) for over 22 years and as one of the founders of Transportation Consultants International, a publicly held travel company in the United States.

Picolla International is a tourism management and marketing company based in California providing services to the worldwide tourism industry by offering value marketing services.

Picolla International projects have included serving as the USA Market Development Consultant for the Indonesia Tourism Promotion Board and for the development of the Tourism Indonesia Mart & Expo; the development of a North American Marketing Plan for the Jakarta City Tourism office and the Irutsk/Baikal Intourist company, review and recommendation for the Nepal Tourism Promotion Board's strategic international marketing plan: and the development of a Hawaii travel trade show.